Dynamic Signage
Minimum Impact | Maximum Impact | For this Study |
1.00% | 4.00% | 1.45% |
Annual Revenue: $4.4B
Picture 1: Digital Shelf Labels
* According to industry research, strategically placed signage can lead to a revenue increase of around 4-5%
According to industry research, strategically placed signage can lead to a revenue increase of around 4-5%; however, some studies suggest a potential for even higher increases depending on the business and quality of signage implementation.
Approximately 60% of businesses found that updating their signage design had a positive impact on sales, transactions and profits, resulting in an average increase of around 10%. (signresearch.org).
According to recent studies, retailers using digital signage saw a boost in sales by up to 30%.
Floor & Decor is continuously looking at new ways to create attractive & well-placed dynamic signage. Now, stores will be able to utilize increased intelligence gathered from heat maps, correlating those maps to sales while assessing signage type & location.
Floor & Decor can also deploy other technologies such as digital shelf labels, which will multiply the effects of the Smart Store capabilities.
Projected revenue increase range: (1% – 4%)
$309M to $1.24B
Increase in Revenue over 7 years for this Study: $448M
Factors that could increase revenue uplift to $1.24B:
- Take advantage of the new combined WI-FI and Camera analytics that provide unique linked customer insights to:
- Track Visit duration
- Track Walk bys
- Track Visitor trends & Foot traffic
- Correlate Heat Maps to Shopper Behavior and Sales
- Deploy digital shelf labels — provide signage agility
Deploy additional Digital Signage
